Incredible music, a breathtaking venue and promotional visionaries got married about a year ago and gave birth to a baby this weekend and its name is The Festy.
The first cries issued forth from this newborn on Saturday, October 9th on the double stages in front of the Devil’s Backbone Brewery, in beautiful Nelson County, Virginia were soft and sweet, with performances by Sarah Siskind, Robinella and Crooked Still, but as the evening and weekend progressed, the cries turned lusty and ferocious culminating with stage thumping and fist pumping performances by the Infamous Stringdusters (the event’s curators and hosts) and Railroad Earth.
Like most newborns, this baby didn’t get much sleep this weekend, as the jams went on well into the wee hours both on stage and in the form of impromptu campfire performances throughout the campground. “I was walking back through the camp zone after it got dark and I saw all these fires, and heard the sounds of picking and people hanging out and that’s a big piece of the whole puzzle that makes a great vibe,” said Stringdusters guitarist, Andy Falco, “there are not enough facial expressions that we can make to show how excited we are about this festival.”
That the award winning Stringdusters could line up a few friends to “gig for a weekend” wouldn’t surprise anyone. The true indicator of success, however, lay not only in the breadth of talent represented, but also its depth. Included in the line up were legendary flat pickers Larry Keel and Tony Rice. The crowd was in awe, as were a number of the performers. Said Keel about their involvement: “We were called by the Stringdusters and they said they were having a festival up here…I love playing in the hills of Virginia, and they said they really wanted us to be a part of it, so we worked it out and we’re real glad we did.”
Unlike some festival events, where bands roll in and roll out in a dizzying cloud of dust, the goal of these organizers was to create an environment and a vibe where performers would want to stick around, not only to catch up with friends, but also to sit in and jam with one another, something so many love to do, but for which they don’t always find the opportunity. Said Jenny Keel; “The hanging out factor was good. Having the band mastermind it all had a great impact and a very positive one.” There was a veritable love-fest backstage, between artists, organizers, the production team, and volunteers and this vibe flowed from behind the curtain out across the stage and into the crowd which sang and danced their hearts out for two full days and nights. Said Allan "El Ron" Ronquillo, promoter from Running Smooth and good friend of Railroad Earth, “when an event is done well like this, everyone, from the band to the fans, walks away feeling empowered.”
More than just a concert, the Festy was designed as a lifestyle, wellness and music experience. In addition to music, the event hosted both a trail running and mountain bike race on the two mornings. Yoga classes were free and available to all participants. A climbing wall, massage therapists, instrument workshops and educational workshops on environmental sustainability were all in the mix. “What we’re doing here” said Michael Allenby, (owner of The Artist Farm, and event co-producer) “is creating an experience for people who love the outdoor culture.” Said Devils Backbone Brewing Company owner and venue developer, Steve Crandall, “we’ve done a lot of work to point event participants in the direction of local resources here, we’re about creating sustainability.” With crisp fall weather and access to hiking trails, participants took full advantage of what the area had to offer. “People come to this area and fall in love with it instantaneously, we can’t manufacture or fabricate any of these mountains around us, that’s their dream, the Blue Ridge Mountains, when folks pull in here…..it’s overwhelming ” said the event’s production company, Cerberus’s co-owner, Justin Billcheck.
Great time, great music, great location, this nascent event just knocked it right out of the park. Go ahead and mark your calendars, this baby will turn one next year on October 8 & 9, 2011 and that’s going to be a birthday party no one should miss!
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